Hi, I'm Anna!

Recovering perfectionist, personal development junkie, and your new no-BS self care coach and soul sister.

I help ambitious all-or-nothing women like myself learn how to slow down and tune in to themselves so they can find freedom from emotional eating and body image mind traps, reconnect with their inner badass, and feel strong, healthy, and happy from the inside out.

I know what it's like to feel like you'll never live up to your own ridiculously high expectations, to feel trapped and stuck as you watch everyone else seem to figure out their lives, and to feel somehow guilty for being unhappy and wanting more out of life.

That was me, for my entire teens and most of my 20's! #quarterlifecrisis

After years of struggling with low confidence and self esteem, I finally learned how to trust myself, slowwwww down, use my introverted and sensitive personality as a strength, and make my own rules when it comes to living a healthy and well balanced life.

Now I eat to fuel and nourish my body, I exercise because it fills me with positive energy and makes me feel alive, and most of all I've finally learned how to CALM THE F DOWN and trust my journey.

As soon as I realized I wasn't alone in my quest to find more meaning and happiness in life, I made a huge career pivot from environmental science & education to life and wellness coaching.

Through Inspire Joy I aim to create a community of women who are all equally committed to transforming their own lives, taking ownership of their stories, and believe in the power of journeying together and lifting each other up.

This blog is a space for me to share all things wellness & self care, healthy comfort food recipes, my from-the-trenches tips on building an authentic online business, and my journey from burned out stress bunny to aspiring zen goddess. Waaaaa let's do this!


  • I'm the oldest of 4 siblings, and 3 of us have red curly hair (which shocked my brunette parents).

  • I was a straight-A student and bookworm growing up, and wasn't into fitness until I discovered at-home workout videos in high school. 

  • My dad was born and raised in the Netherlands and I have a dual US/Dutch citizenship. I'm proud to have his work ethic combined with my mom's hyper-creativity ... even though it makes it really tough for me to chill and relax.

  • I have a BA in Biology, an MS in Geography, and am passionate about sustainable land use, forest dynamics, and the history of wildfire in the west coast.

  • I was always meant to be a creative entrepreneur but didn't embrace the fact until my mid-20's. In 3rd grade I discovered the thrill of selling drawings to my friends, co-founded a wedding design magazine in 4th grade, ran cleaning and babysitting businesses and curbside lemonade/snack stands, and eventually opened an Etsy shop.


It's my mission to create an inspired life, choose joy everyday, and empower you to do the same.

I want to help you uncover your spark and passion for your very own life. 

I want to help you learn how to love yourself right now, regardless of the number on the scale or the season of life you're in.

I want you to feel confident, powerful, unstoppable, and excited to be you.

I want you to stop sitting on the sidelines, waiting for something better to happen and postponing your dreams.

I want you to take ownership of your life, your mindset, and your beliefs. Because I know you were made for more.

I'm committed to giving you the tools, structure, and support you need to finally stop holding yourself back from all the things you KNOW will be really good for you, and I'll help you ditch the fear, make your own rules, and find freedom in the journey.

Ready to say YES to designing a life that feels as good on the inside as it looks on the outside?